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While the elegant Victorian appearance of Age of Innocence conjures up images of a simpler time, a quick perusal of the spa's offerings shows that it is firmly rooted in the 21st century.
Located in Shavertown, Age of Innocence is a full-service salon that offers medical skin treatments along with more traditional offerings such as hair cuts, manicures, facials, and waxing. Some of the cutting-edge skin treatments include the Perfector, which uses nanotechnology to tighten facial muscles, and Arasys, which has been dubbed the "lazy man's exercise."
"With Arasys, we can actually stimulate the muscles in the body to contract, so I can cause you to have the same effect as doing sit-ups," said Karen Turi, a registered nurse in charge of the spa's more complex skin procedures.
Karen, who began working at Age of Innocence 12 years ago, has seen the demographics of her clientele vary over the years. While she counts most of her clients as female, she has also seen a substantial increase in the number of males who utilize the skin care services.
As one of the most complete medical skin care clinics in the area, Age of Innocence attracts new clients with technology-based procedures such as microderm abrasion and anti-cellulite treatments. However, Karen points out that it is the easy, intimate feel of the salon and its staff members that keep the customers coming back.
"It's not one of those high-tech salons where you walk in and see 15 wash stations," she said. "It's very homey. The staff really cares about the customers. They do the best they can to fit them in, and they really care about their occasions."
Karen also believes that the friendly atmosphere can make it easier for a give-and-take dialogue between the customers and their service providers. Staff members are able to answer questions about any kind of procedure through the sharing of knowledge.
In an uncertain economic time, Karen also believes Age of Innocence fosters a no-pressure environment regarding what customers purchase after their treatments.
"They know that I'm not going to try to sell them a bunch of products," she said. "I'm going to sell them what they need, I'm going tell them how to use it, and I'm going to walk them through it."
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